![]() The idea? Refresh Liam's iconic "particular set of skills" speech through an entirely unusual social network for movie marketing – LinkedIn. Trailer Park's efforts would need a powerful 1-2 combo – a fresh digital take on what fans loved about the series that also delivered exciting visual proof of the action to come in Taken 3. Plus, social buzz was trending negatively, so we needed a breakthrough way to break through fans' weariness. – no one gets taken – fans needed a new reason to believe the series would deliver a worthy new chapter in Liam Neeson's canon. Though Taken 3 changed up the series m.o. ![]() Fans loved the Taken franchise, but cynicism about the final installment was high.
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